by Kelly Cohane
South Coast Improvement Company completed multiple hospitality projects in the culturally significant city of New Bedford, Mass. Our expertise in the hospitality sector shines through projects such as the Moby Dick Brewing Company, The Launch at Moby Dick Brewing Co., and the New Bedford Harbor Hotel, all of which have become thriving venues in this historically rich city. New Bedford holds a crucial place in American history, particularly renowned for its prominence as a leading whaling port during the 19th century. At its peak, New Bedford was the wealthiest city in North America per capita, reflecting its economic strength and maritime legacy.
Today, the New Bedford Harbor Hotel stands as a testament to this rich heritage, undergoing a remarkable transformation from a forgotten gem to a beacon of sophistication and luxury. The renovation journey not only preserved the historical significance of the former WSBM radio station but also meticulously crafted guest rooms, restaurant and bar, and banquet space, seamlessly blending modern comforts with timeless elegance. With expert care and attention to detail, every aspect of the renovation, from exterior facelifts to interior redesigns, was executed to perfection. MEP upgrades were implemented to enhance functionality and guest comfort, while elevator modernization ensured safety standards were met without compromising the building’s rich heritage.
Moby Dick Brewing Company pays homage to the city’s literary legacy as the setting of Herman Melville’s iconic novel, Moby-Dick. This 4,300sf masterpiece in New Bedford’s historic district exudes craftsmanship in every detail. From its large windows and inviting outdoor seating to authentic artwork celebrating the city’s whaling and fishing history, Moby Dick Brewing Co. offers a unique blend of history and modernity. The bistro’s pub-style menu and hand-crafted brews, coupled with a 10-barrel brewery operation, provide visitors with an immersive experience like no other.
Our second collaboration with Moby Dick Brewing Company was for their expansion project, The Launch at Moby Dick Brewing Co. The transformative project involved converting the historic building that once housed Lorraine’s Coffee Roaster into the impressive Launch at Moby Dick Brewing Company. From a comprehensive renovation of the existing space to intricate MEP work and the installation of a seismic steel structure for the new expansion, every detail was meticulously attended to. Notably, the addition of a custom tasting bar and a striking exterior facelift of the historical facade added a touch of elegance to the project.
David Slutz, co-founder of Moby Dick Brewing Company, commented, “With their combined decades of experience, local presence, and lessons learned delivering similar projects, South Coast Improvement Company understood the needs of this project and the critical need for our business to open on time.”
Nestled in the historically rich city of New Bedford, South Coast Improvement Company proudly showcases its expertise in the hospitality sector through each of its successful projects. These venues have not only thrived but have also added to the cultural tapestry of this significant city, enriching the community, and celebrating its illustrious past as a prominent whaling port. It’s heartwarming to witness how New Bedford continues to turn visions into vibrant realities, uplifting and celebrating its heritage with a deep dedication to the community.
Kelly Cohane is marketing manager at South Coast Improvement Company.






