Manchester, NH—PROCON, a leading architectural design and construction management firm serving major commercial clients in New England and the Tri-State area of New York, New Jersey and Connecticut, recently turned to wedu to rebrand the company. The major project included a complete redesign of PROCON’s corporate identity, logo and tagline.
Wedu’s team was responsible for designing and creating a new brand identity to better reflect PROCON’s unique approach to client projects. The focused collaboration of architectural services, construction and all related building requirements was a clear differentiator and became the focus of the rebrand effort.
“We are excited about our new brand,” said John Samenfeld, president of PROCON. “The wedu team did a fabulous job of understanding our goals for the project, getting to know our company, and then translating that information into an outstanding new brand representation of PROCON. The tagline ‘Connect. Create. Construct.’ truly conveys the essence of our firm and our philosophy.”
“We are honored to have had the opportunity to help such a well-known, highly regarded company take the bold step of rebranding,” said Sean Owen, wedu president & CEO. “Understanding your brand and the brand story which best represents you can be challenging. We applaud PROCON for putting their innovative, forward-thinking philosophy to the test by creating an identity which truly represents their corporate culture. It’s a testament to their success.”
The new PROCON branding will be used on all new marketing material, signage and advertising. The firm has also tapped wedu to redesign its website.
