Boston, MA – Standard Builders received the 2010 national Society of Marketing Professional Services (SMPS) Marketing Communications Award in the Direct Mail Campaign category at the organization’s annual conference in Boston on July 15, 2010.
The Direct Mail Campaign was comprised of a series of six postcards, used to increase brand recognition within the firm’s target audience: health care, institutional and commercial market sectors. The goal was to provide the recipient with current, relevant information supported by client testimonials.
MCA winners receive national publicity via: national press releases sent to industry media, SMPS publications including Marketer, the SMPS Web site (www.smps.org), and listing in the DesignIntelligence Almanac of Architecture & Design.