Boston – Tuesday (August 30) night members of The National Association of Women in Construction (NAWIC) Boston Chapter 15 gathered at the Seaport Boston Hotel in the Tamo Loft. Members heard keynote, Lisa A. Nickerson, Principal of Nickerson PR, speak on relevant topics and trends in public relations and social media in relation to A/E/C industries. Nancy Schön, Sculptor of the “Make Way for Ducklings” in the Boston Public Gardens, attended as the Special Guest of the event.
During the event, Nickerson presented on the topics of risk management planning, managing crisis public relations and the important aspects of social media in the industry today. Sharon Jozokos, Project Executive at Suffolk Construction Company commented, “Lisa’s presentation hit the key points for public relations and social media in the industry. Her advice was easy to remember and can be applied to a myriad of situations encountered in the field and in the office. ”
After the presentation, Nickerson engaged with audience members for questions and feedback, which led to a dialogue about the usage of social media across all generations. Special Guest, Schon commented about her hesitance to use social media and the various platforms. Stacy Gomm, Turner Construction Company, stated that social media is the best way to communicate with the younger generations. The event related key topics and trends in public relations and social media to A/E/C industry in a language that was comprehensive to the entire audience.
Nickerson commented “It was my privilege to share my communications experience with such an impressive group of women. I hope Nickerson PR will continue to be a valuable resource for NAWIC and its members.”
Susan McCabe-Messier, Campbell-McCabe, Inc – President of Boston NAWIC was thrilled with the outcome of the event, “Lisa gave a comprehensive presentation relating current public relations trends to the construction industry. Her tips and advice led to a successful networking night and memorable end to the summer.” This event marked the last summer calendar event as well as the most well attended NAWIC event of the year. The first NAWIC event in the fall will be headed by future President of NAWIC Boston, Kourtney Thomas of J.C. Cannistraro.