Today s digital photography and technology capabilities offer you unprecedented marketing opportunities for any phase of your interior or exterior building projects. With unsurpassed quality, project photography can now be turned into powerful marketing tools with nominal cost and high return on investment.
Reproducing your project photos in almost any size – from 4×6 prints to poster or even billboard size – is incredibly inexpensive compared to previous costs. With today s photo editing tools, your photos can be color corrected, enhanced with special effects, merged into artistic photo collages, overlaid with type and text of your choice – the possibilities are endless. Converting photos into dynamic movies, videos, slide shows and multimedia presentations are easily and cost-effectively accomplished. Proposal packages can be dramatically enhanced with inexpensive photo presentations of the highest quality. Custom imprinted promotional items can include your photos and bolster the image of your firm. Direct mail collateral pieces, post cards, flyers and brochures can be produced using your photography at remarkably low prices using electronic digital production services available today. If you are not taking advantage of using your photography for multiple marketing applications, then you are wasting the money you spend on basic photography.
Here are just a few suggested uses for digital photography that can make your firm stand out against the competition:
” Press Releases: at least six different phases of your project can be utilized for periodic press releases with electronic submissions made the same day or within 48 hours to numerous publications
” Feature Articles: specific trade and industry publications welcome well-prepared articles accompanied by good photography in digital format for ease of print production
” Website Applications: from simple photo galleries to HD video and on-line movie presentations, your website can immediately keep your current projects in front of clients and prospective clients
” Special Events: groudbreaking ceremonies, unique on-site installations, grand opening ceremonies and social events are excellent occasions to capture and share your project photography on the web with clients, business associates and guests
” Photo Albums: beautiful documentary photo albums of a project are inexpensive and make sensational client appreciation gifts while also serving as excellent testimonial marketing presentations to prospective clients
” Trade Shows and Exhibits: digital photography and digital photo-video productions are highly effective marketing tools for public presentations and can also be burned to DVD and distributed to many organizations and business associates who can help you market your firm
Hiring a professional photographer has its basic costs but you can expand the cost benefits of this investment if you use the photography for a multitude of marketing purposes. To accomplish this, you need to strategize and plan your photography requirements just as you would any aspect of a building project from start to finish. Develop a game plan of how you can use your photography investment to accomplish many end results. If done properly, your firm will create a very contemporary market presence in support of your continued business development efforts.