South Windsor, CT – Flow Tech, Inc. announced it has been awarded two Marketing Communications Awards (MCAs) by the Connecticut chapter of the Society for Marketing Professional Services (SMPS CT).
The awards highlight Flow Tech’s exceptional achievements in the following marketing categories:
- Innovative Social Media Campaign – Recognized for its innovative approach to social media, Flow Tech’s “Hopped Up” campaign was awarded for its results – attendance, traffic, and followers all increased, and the campaign was successful in promoting Flow Tech’s annual customer appreciation event, Flowtoberfest.
- Event Marketing – Flow Tech’s Demo Day was described as “a fun, engaging, and educational event, with impressive metrics.” Flow Tech surpassed its attendee goal, and came in under budget as well.
Flow Tech also announced that Nichole Petersen, CPSM, the company’s director of marketing, has been honored with SMPS CT’s Leadership Award. This accolade recognizes outstanding leadership and significant contributions to the chapter and AEC marketing community. The award celebrates individuals who have demonstrated exceptional leadership skills, innovative thinking, and a continued commitment to advancing SMPS CT. Petersen was recognized for exemplifying these qualities through her volunteerism with SMPS, work at Flow Tech, and her active involvement in industry organizations.
Petersen has spearheaded numerous events and educational programs at SMPS CT. Under her leadership, the chapter has achieved milestones that include:
- Strategic Growth: Implementing innovative strategies that have significantly increased brand visibility and market growth.
- Community engagement: Fostering strong relationships within the AEC marketing community, contributing to industry discussions, and mentoring upcoming marketing professionals.
- Innovative Programs: Launching creative and effective events and webinars that have set new benchmarks for success within the SMPS CT.
