Presented by Stephen Melanson, Melanson Consulting
Unique in the worldwide marketplace, used by all types and size companies including multiple Fortune 200 firms, Verbal Branding is a platform to marginalize the competition and dominate the selling landscape. It also re-orients teams and entire companies toward one simplified branding platform, simultaneously improving at least four levels of critical business operations.
Put simply, Verbal Branding is by far the best way to sell and unify people. Acting as a new basis to Think and Speak, Verbal Branding represents the next and a better set of branding philosophies. Over time, the same platform moves beyond the selling application to simplify and improve firm-wide internal culture, brand “density” in the market and even management modeling.
New Branding Applications – Unique in the World
The branding marketplace is desperate for new ideas. Under performance is surprisingly common, causing lost revenue, brand identity, and cross-functional productivity every day. Ironically, to improve, branding must be simplified greatly while aiming to accomplish significantly more.
Verbal Branding does both. It adds a new spoken application that transforms how branding is understood and applied and just as important, provides a single platform to simultaneously improve multiple business functions, not limiting impact to marketing initiatives alone. Without this set of applications, organizations are guaranteed – yes, literally guaranteed – to under perform compared to their potential
The following organizations have engaged Melanson Consulting for branding engagements: Fidelity Investments, MetLife, Citizens Bank, Morgan Stanley Smith Barney, Chubb Insurance, Sovereign Bank, British Consulate, HUB International, GZA GeoEnvironmental, Stephen Melanson – President, Melanson Consulting.
Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. Stephen is a professional speaker, consultant, and Verbal Branding expert, with over twenty-seven years experience in business ownership, management and sales.
He is the originator of multiple new branding applications, each apparently unique in the world, and both a service provider and educational partner to several Fortune 200 firms. He is writing a second book about verbal and density branding, titled “Verbal Branding INSTEAD!”
Location: Sheraton Needham Hotel, 100 Cabot Street, Needham, MA
Time and date: Tuesday, April 5, 2011, 7:30 a.m. – 8:15 a.m. Registration & Breakfast, 8:15 a.m. – 10:00 a.m.
Program Cost: $50 CFMA members $60 CFMA non-members
Please go to http://mass.cfma.org/events to register and pay for this event.
