Boston – For its shop locations in the United Kingdom, clothing and accessories retailer Jack Wills University Outfitters often picks authentic historical buildings such as old pubs and town houses.
For its sixth store in New England, which opened in Chatham, Mass., on Cape Cod in July, Jack Wills
chose a landmark 1,700 square-foot building on Main Street.
And once again, for its sixth store in the region, Jack Wills chose builder and general contractor A&O
Danner Companies (www.aodanner.com) of Plymouth, Mass., for the custom build-out and fit-up.
President Stephen Danner notes that his crew has become expert at meeting the retailer’s high standards,
replicating the chain’s quaint and quirky British heritage and image, conveying the same quality image as
Jack Wills’ clothing.
The choice of Chatham conforms to the company’s ‘Fabulously British’ motto and brand, as the town
has a long history with England. The first English settlers came in 1656. As the easternmost land on the
east coast, early on Chatham was a busy fishing and trading village. It also attracted British raids and
harassment during the Revolutionary War. Located at the ‘elbow’ of Cape Cod, Chatham has only 6,600
year-round residents, but the population swells to 35,000 during the vacation and tourist season. This year marks the town’s 300th anniversary.
Danner says, “We are flattered that such a high-profile company continues to call on us to meet their
unique needs and high standards. We pride ourselves on expert workmanship and our work ethic —
staying on schedule and on budget despite numerous challenges.”
He adds, “Working with an international company presents its own set of unique challenges. We have
been able to match the look of each location to Jack Wills’ specific brand guidelines, custom specs, and
meet tight time schedules despite many design-build variables. To see the kind of work we do, you can visitour website. But even better, visit any Jack Wills store in Massachusetts: Chatham, Edgartown, Boston (Newbury St.), and Nantucket, or in Greenwich and Westport, Connecticut.”